With work from home being the tradition now and this being a long-term culture now, loungewear has become of prime importance. Many renowned companies worldwide have now shifted their focus to the loungewear section and how to introduce more comfortable clothing for the users. In India, fashion is driven by Bollywood celebrities. During the lockdown, many celebrities like Kareena Kapoor, Dia Mirka, Neha Dhupia have been seen wearing kaftans. The breezy long kaftans have then become the favourite for pregnant ladies. Maxi dresses were anyhow popular but the freestyle kaftans have become the latest fashion and a must-have for the ladies irrespective of the age group. Bringing comfort has become the key to fashion houses after this trend has seen a huge surge during the lockdown. Apart from applying a face mask, baking and indulging in favourite activities, what is wearing what at home has become the talk of Bollywood with gram-worthy pictures.
Brands with a focus on Indian ethnic wear has taken this trend in a very responsive manner and have introduced a line of Kaftans in their summer collection 2021. We see all the major brands now having a dedicated section for Kaftans. The ability of this dress to transform from comfortable leisurewear to party wear has what appealed the people more. You can be in your comfort zone without being judged or adding extra effort with accessories or add on clothes. It’s one simple dress and you are done with your look.
Another trend now a day is showcasing Indian cultural prints. Rajasthan being the house of cultural dress and many artisans who follow the age-old art of block printing, and various printed patterns, the same has been introduced in the kaftan lines. The clothing line has evolved and this change has been a fresh welcome by the ladies. If you are planning to buy kaftan online, you will see a huge range of kaftans of various lengths and prints. When it comes to length, we are also seeing huge demand for kaftan tops. The string at the waist and the option to fix it per the size has made it more popular among the ladies where size differences are huge. The sleek look with either being V neck or a round neck adds to the charm of the dress the overall look of the person wearing it. One does not have to accessorise it. You either wear it with jeans, a trouser or a palazzo, it looks flattering equally in all forms.
We also see many of our customers wearing kaftans with skirts especially the ones in top and kurta form. Trust us when we see such styling it encourages us more to deliver new patterns and designs and understand the huge potential market of kaftans. Keep sharing your gram pictures tagging us so that we can add those in our styling tips and designs to come in future.